We’ll also give you tried-and-tested strategies so you can start to use Highlights to get your Instagram profile working harder.īut first, let’s talk about why Story Highlights are so important for businesses wanting to stand out and make an impact on Instagram. In this blog, we’ll show you how to use Instagram Story Highlights to your advantage.
With Instagram Story Highlights, however, Stories can live on! Highlights equip businesses to access, engage and convert their audience in new ways. Stories content had no life past 24 hours, so marketers were hesitant to create polished campaign content that would have such a short life. This is a great feature because in the past, unlike the Instagram feed, Instagram Stories had an expiry date. Through the release of the Instagram Story Highlights feature, the platform now allows Instagram users to curate and post Story content in collections right on their profiles.
They are housed front and center on an Instagram profile below an Instagram user’s profile information but before the feed begins. Unless you’re a total Insta newbie (and if you are, no judgment from us!), then you’ll have seen Story Highlights on the Instagram profiles of countless brands, bloggers, influencers, and other Instagram users.īut, for those of you who haven’t, Instagram Story Highlights are essentially a curation of different Instagram Stories grouped into categories by the Instagram Profile owner.
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